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Posts Tagged ‘Copywriting’

3 essential attitudes we need to keep while leaning SEO copywriting

April 1st, 2009

When we study about SEO copywriting there are 3 attitudes we shall always keep– confidence, preciseness and persistence

Confidence: Before we start to do one thing we need to have the confident attitude that I will finish the things that I start. Think about if we don’t have this attitude from the beginning, very rare chance that we will achieve success at the end. So while we leaning we need to always strengthen our confidence. How to keep confidence? Personally I start in this way, we need to keep practicing and trying while leaning. Start from easy and short first. Once you have completed one task, you will feel good and wanting to learn and try more and that feeling will bring up your confidence. Step by step, once you have learned one skill keep going and try, you would have more interest to learn the next one.

Preciseness: It is the second key point that will directly impact your leaning; while we write and do research we need to notice the little points that are easily to be ignored. Do not be lazy and think the small mistake or parts will not affect much. However most of the story of failure is caused by the small little things that we think do not need to care.

The last but the most important is persistence: Without persistence your skill can only stay at the level you think is fine. But never ever able to reach the top level and high class of copywriting. Leaning about copywriting is very time consuming and need to put in a lot of efforts. Many people can not wait and have no patience to wait; they give up on the half way of leaning. In this case they will never have chance to taste the happiness and sweetness of success of the one who last till the end.

All in all, it’s all your choice and you have the right to decide in which level of SEO copywriting skill you would like yourself to achieve.

Article by SEO Copywriting Sydney IBSPOT

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Web contents does not mean contents

March 31st, 2009

What are contents? contents is the information full of meaning. While the developing of human history, the content of content itself is getting richer.

All these human voices, images, languages, text while up-loading to the internet they become the contents of the web. Text, images, photos, voices, languages, music, video and etc formed the website contents. And through design we link all these contents together, and form a big picture to express the website. If without design our website will be very messy. And the core of the website is to pass these web contents as information to the visitors.

The contents of the website need to be user friendly, no matter how reasonable the structure of your site is, how creative and nice your design looks, how convenience the interactive action will be. If the website contains no information that the visitors need they can’t stay on the site. That’s why we know content is King.

The last but not the least, contents planning is the first essential to the website. It is necessary to have a professional website content copywriter to strengthen your website contents and that will bring you amazing result.

Article by Copywriting Sydney IBSPOT

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Latent Semantic Indexing and Search Engine Optimization

March 26th, 2009

The relevance of the keywords to the text contents of the website is one of the basic elements that affect the website ranking on search engines.

The way of understanding between robot and people are very different. For example: when human saw “candy” we will know it can be eaten and taste sweet. However search engines they can’t understand through feeling and imagination.

However search engines able to catch the relevance between words.

The term “Latent Semantic Indexing” in two years ago used to be very hot. However as time past, the term gets more blur in my mind, take a general introduction for it.

“Latent Semantic Indexing” is how we find the relevance between the words among so huge database. When two or several words appear within one article, these words consider as relevant.

For example: “Laptop” and “Computer” these two words we always use them together. These two words will be appearing in a lot of websites at the same time, search engines will be take them as relevant words. In this way search engines able to recognize and link them together such as “SEO”, “Search Engine Optimization”, “SEM” and etc

“Apple” and “Orange” these two words, they also appear in the same article, however the frequency is much lower than “Laptop” and “Computer”.

We are not sure exactly how Google and other search engines work, however The “Latent Semantic Indexing” technology can be our reference while we considering of the Search Engine Optimization.

Article from IBSPOT Pty Ltd

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Copywriting tips for Search Engine Optimisation

March 26th, 2009

During the time of writing the text contents, usually should be taken into account the effectiveness of search engine optimization, there are some general principles.

1) The text contents for the entire website focused on large numbers but different of keywords to help search engines to define the website.

2) Each paragraph of contents need to take the main keywords as target, however does require the support of other relevant terms.

3) The article must also be consistent with the reading habit of the reader and fit the logic of grammar, in another word it should not be as a paragraph generated by mixing keywords together for search engine optimisation purpose.

The last but not the least:

1) Copywriting with SEO keyword is important however it is not the most important; the most important thing is how rich the content itself.

2) Take a try and meditate about it, text contents with SEO copywriting and the text contents by mixing up key words taste very different.

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