Copywriting tips for Search Engine Optimisation

March 26th, 2009

During the time of writing the text contents, usually should be taken into account the effectiveness of search engine optimization, there are some general principles.

1) The text contents for the entire website focused on large numbers but different of keywords to help search engines to define the website.

2) Each paragraph of contents need to take the main keywords as target, however does require the support of other relevant terms.

3) The article must also be consistent with the reading habit of the reader and fit the logic of grammar, in another word it should not be as a paragraph generated by mixing keywords together for search engine optimisation purpose.

The last but not the least:

1) Copywriting with SEO keyword is important however it is not the most important; the most important thing is how rich the content itself.

2) Take a try and meditate about it, text contents with SEO copywriting and the text contents by mixing up key words taste very different.

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Creativity: The excellent designs from young generation– Part 2

March 20th, 2009


Litep-on Best design concept award: SoftPhone
Design concept- This is a conceptual intelligent cell phone with the soft material. The interface features its fabric material, to define the function modules by extrusion and fold. In future, the technology of fabric digital display will be more mature. So this new interface experience will lead to a more flexible operation.


Best Practical Application award: FOX Memorizer
Design concept- This storage device can organise your information automatically, can transfer your indexed file to correct location. And it can manage the data from 20 memory cards at same time.


GroupSpecial Awards: Bath Safeguard
Design concept- Check the temperature of water in a bath tub by putting your hand or even foot into it, this can be an unpleasant experience. Bath safeguard is a waterproof and heatproof silicon plug, a thermal sensor and LEDs are incorporated into the Bath Safeguard to indicate the temperature of the water. When it is in the water, it can display several different colours automatically, with red indicating hot water and blue indicating cold water.


GroupMerit Award: The Electron Reader of Blindman
Design concept- The electron reader of blindman can electron document introduces its deposited card by the USB cable and translates into Braille quickly. It can translate into the sound simultaneously, and also provide internet access function. And convert website text into voice or Braille.


GroupMerit Award: Dentist in hand
Design concept- This is an electronic tooth brush, When you brush your teeth, it can check your tooth’s condition at same time and save the information of your teeth in the computer for the reference of your teeth condition.


GroupMerit Award: SWIM MUSIC
Design concept- You will enjoy the music with the Blue-tooth earphone and avoid water get into ears. When you swim free style (high speed), it will play the song with airy rhythm. If you slow down your swim speed, it will play the soft music with canorous melodies.


GroupMerit Award: Recall the Memory
Design Concept- This design combines with tissue paper and digital frame, If we could take a look at the digital photo just a moment when we take tissue paper out, it will recall lots of memory which we have ever met before.

Article From Verecom Australia - Sydney web design Company

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Sport Trophy Cup: Border-Gavaskar Trophy

March 18th, 2009

Border-Gavaskar Trophy

The Border-Gavaskar Trophy is an award trophy for Test cricket series, played between India and Australia. It is named after the cricketing legends Allan Border and Sunil Gavaskar, from Australia and India respectively. It is currently played via the International Cricket Council’s future tours program, with varying lengths of time between matches. If the series is drawn, then the country holding the trophy retains it. In the recent times it has provided very competitive cricket from the both sides with results usually either being a narrow win for one of the sides or a closely-fought draw.

The first Border-Gavaskar Trophy match was played in the 1996/97 season, which was won by India. Since then, the trophy has alternated between teams. India spoiled Steve Waugh’s fairwell part with a draw in the 2003-04 series but the Aussies conquered ‘ The last frontier’ during the 2004-2005 series and defeated India 2-1 in India.

In the 2007/08 season, the Border Gavaskar trophy match was played in Australia, with Australia retaining the trophy by winning the first two Tests in Melbourne and Sydney against India winning one as part of the four Test series. In the latest 2008/09 edition, India defeated Australia 2-0 in a four match series in India to regain the trophy.

Article From Imperial Trophy Sydney - Fine Sport Trophy for Cricket
Reference: http://en.wikipedia.org/wiki/Border-Gavaskar_Trophy

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Sydney’s Professional Carpet cleaning company in Bondi Beach

March 13th, 2009

Bondi carpet cleaning is a family business established in Bondi since 1989. We have been providing specialized services and offer expert knowledge for over 19 years.

Our well developed carpet cleaning process may be more time consuming and labour demanding than other carpet cleaning processes, but it has been proven effective through our extensive experience. It is the best way to ensure the best result in improving the appearance and long-lasting sanitary environment of the carpet.

Through our well developed carpet cleaning system, it penetrates deep into the depth of the fibres of the carpet, removing stubborn, unwanted stains from the root up and leaves the carpet much drier and abstaining the chances for the stains to appear again on the surface.

Our priority is our customer’s satisfaction - in both result and price. We have no hidden charges other than the price quoted and it is our goal to provide exceptional service.

Why Bondi carpet cleaning?


1. We provide a highly efficient pre-vacuum service with our industrial grade vacuum cleaners
2. We only use 100% environmentally friendly and animal safe products
3. Our turbo drying process enables rapid drying - 1 to 2 hours
4. We provide free stain removal during the cleaning process

Article from Bondi carpet cleaning - Sydney Professional carpet cleaner

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The creative web advertisements X4

February 27th, 2009

There Can Only Be One

Client: NBA
Advertisement Company: Goodby
This advertisement is for NBA playoffs, using split-screen for LeBron James and Kevin Garnett these two rivals to express their devotion to win the final with a “There can only be one” to do at the end of the screen, concise.

It’s Mine

Client: Coca-Cola
Advertisement Company: Wieden & Kennedy
In the 2008 Super Bowl, Coca-Cola launched this long-awaited ad. Content is based on the famous US chain store Macy’s parade as the background, two cartoon-type balloon people floats over New York City and rush to drink Coca-Cola (also a balloon), but it finally lost to the Charlie Brown balloon, very sweet fun.

Fate - Click me for Video

Client: Nike
Advertisement Company: Widen & Kennedy
In this ad, director David Fincher shows us the birth to grow-up course of two NFL Stars LaDainilan Tomlinson and Troy Polamalu. They continue to pursue the limits of sport, and the fate leads them become rivals and compete against each other in the field.

I Love the Earth

Client: Discovery Channel
Advertisement Company: 72andSunny
Two astronauts watch earth and sing “I love the earth” happily. Then everyone take turn to sing on the earth, and some enjoy surfing, some enjoy the wilderness, and some enjoy their work. Through the resonance, Discovery correctly and creatively conveyed the message of love our Earth.

Article From Verecom Australia - Sydney web design company

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Creativity: The excellent designs from young generation– Part 1

February 20th, 2009


Litep-on Group Gold award design: E-housekeeper
Design concept- Mainly divided into two parts, one is monitoring the host and another 12 monitors which combined with the electrical plug. These monitors collect information from home appliances, such as the use of electricity consumption information, and send back to the host. This is an excellent concept design for energy-saving product.


Silver award: Embossing Braille printer
Design Concept- Principle of operation is through voice recognition technology, machines automatically convert voice into Braille tags. This design is inspired from the caring of blind people.


Silver award: Mirror Talk
Design Concept- This is an electronic magnifying glass. The camera on it can scan the words from reading documents and display on the front monitor screen. It also has web search function, press the button on the handle to go online searching for related information.


Bronze award: Compose
Design Concept- You sing a song on this electronic microphone (design like a pen, and then plug the microphone back, then the song you sing will automatically be converted into musical notation. People who don’t know the musical notation can also be a composer.


Bronze award: LED Cellphone
Design Concept- This is a simple and cheap disposable cellphone,. The use of LED to display the phone and text message. This cellphone doesn’t have screen, so only 2 AAA batteries required to use.


Bronze award: Iradar
Design Concept- Help the user find the stuff he needs. RFID (Radio Frequency Identification) in use can write the information into the magnetic wafer and read from it.


Best design concept award: Pulse
Design Concept- The device Chips can record user’s pulse to monitor the situation of physical health, and to give recommendations on health keeping. The power of device is from user’s body heat; hence this is also a energy-saving concept of a design.

Article From Verecom Australia - Sydney web design Company

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Commercial web design experience

February 12th, 2009

Many designers think if they do a good job in the graphic design will be able to do a good job on the web design, in fact, the graphic design and web design is radically different. For web design, there are many more requirements need to consider, and more problems to face. From the creativity of entire website, style, the overall framework of the layout, text layout, reasonable picture and space arrangement etc… And excellent web site designers will take care all the little detail. This brief article conclude 5 main points for Web designers when develop a commercial website.

First: Website style / creativity
Style is the abstract, refers to the overall image to site visitors experienced when they come to the website, The Overall image, which means site layout, colours, fonts, browser method, etc. For example: We feel that Disney website is a lively and IBM website is a serious professional. Different website has different feelings.

Hence designer need to do is to design a unique style in accordance with website’s business target. And the importance is the style should be same for entire website, from the images arrangement, background colour, headings, footnotes etc… All should be a unified style, throughout the entire site. So browsers can feel the website is comfortable and smooth to read, and your website will leave a “very professional” impression on users. Many web designers are often on the lack of this point.

Creativity: Creativity is eclectic. Some designers spend large portion of project time to make very creative, very unique website but unfortunately is not accepted by client. At this situation, the designer should not blame the client too much but try to re-think and understand what client really wants for the website. In fact, a good website does not need to put a lot of big ideas on it, designers don’t need to waste too much time just to make website look unique and look different from others. It may only need a little creativity throughout the entire website and will make it livelier and more attractive.

Second: LOGO
Logo is the company symbol; the most important function of Logo is to use as graphical way to express company’s business philosophy, at the same time easy for clients to identify company. Website logo design process has the following three general ideas:

1. Use the website address as a logo.
2. According to website’s product and service to start logo design.
3. Design a Logo to express company’s business philosophy and company characteristics.

Third: Visual flow
When people read certain information, there is a natural habit: Which section people will read first, which section read then, and which section people will read last.

Psychology studies have shown that general human’s browsing habits is from top to bottom, left to right. And on the plane surface, the upper and middle-upper part are known as the “best view place”, that is also the preferred place for designer to put outstanding information on this website location usually. Of course this is people’s usual psychological order and logical sequence, and not a fixed formula; you can use it more flexible. In the web design, reasonable use of visual flow is a direct impact to convey accurate information and effectiveness.

Fourth: Page framework and layout
Most important job of page layout is to seize the customer’s needs, and make a reasonable frame and table arrangements.

1. Resolution
The overall page width settings can be divided into three forms: the percentage, pixels and pixels + percentage. Usually Pixels is the most commonly used in the website design. Recently the 1024 * 768 resolution is the most common used setting, and now due to the more wide-screen monitor are used, the wide resolution 1280*800 or 1280*768 settings are getting popular.

2. Reasonable Advertisement
The current site ads (pop-up ads, floating ads, big ads, banner ads etc…) sometimes make people feel very cumbersome, and too many ads will end out people don’t like to visit your website anymore, and all the ads from your website are useless. Hence these are problem which we need to consider before putting ads on it.

There are two floating ads, the first one is the floating ads move up-down on page margins on sides of website, and the second is random mobile ads which can move everywhere. We Recommended designer to use first one and try to avoid second. Ads should not be too many otherwise visitors can have trouble to browsing your website and the ads should relate to your website information.

3. Rational use of space
Many website have common problem: “stuff the web page with too many items”. Sometimes designer put all sorts of information such as text, image, animation, etc. without proper arrangement. And visitors find it’s very inconvenient to browsing and also can’t catch the main point of this website; the entire website is full of all sorts of information but make users hard to find what they want.

It is not necessary to stuff all website space with item to make website not empty. Designer should know how to arrange a combination of web content and blank space to achieve balance layout. Good designer can even leave large blank space on one side of web page to achieved memorable visual effects.

4. Text layout
In web design, fonts and colours selection, layout, graphical text and other design element are critical.

4.1 graphical text
Graphical text is the text designed in the form of picture to present, this graphical text is commonly used on the page menu and navigation bar, because of its prominent, while at the same time beautifying the web page to make web page more user-friendly and better visual effects.

4.2 Emphasized text
For certain text which is used as the main point of website, you can bold, underlined, and increase its size, plus indicative symbols, tilt fonts, change font colour and other means. These can consciously strengthen the text’s visual effects, so that they have outstanding and eye-catching appearance.

Five: Site colour
5.1. With a colour, this means selected a colour, and then adjust the transparency or saturation, to generate a second colour for the web page. This can make web page colour looks unified and has the stratified feeling.

5.2. Using two colours. First selected a colour, then select its contrast-colour (in Photoshop press ctrl + shift + I) then do some minor adjustments. This can make web page more colourful and not too fancy.

5.3. With a colour, such as light blue, light yellow, light green etc… Then use this colour as the main background colour and add few other similar style colours on top. This way to achieve the rich colour design and browsers can still feel the main colour exist. This is most commonly used types of website colour design.

5.4. Medium grey, also known as “universal colour” in web designs. Its characteristic is easy to match with other colour, but designer should use it carefully to avoid making entire web page looks grey.

With web page colour, it is better to control within three colours in order to avoid too fancy and too colourful. The contrast between background and front content should be clear in order to highlight the main content, and do not use complex patterns for the background.

Article from Verecom Australia - Sydney web design Studio

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Sport Trophy Cup: The Webb Ellis Cup, trophy for the Rugby World Cup competition

February 5th, 2009
Bledisloe Cup

The Webb Ellis Cup, also referred to as the “Webb Ellis Trophy”, is named after William Webb Ellis, who is often credited as the inventor of rugby football and is the main award of the Rugby World Cup since the first competition in 1987. At 38 centimetres high, the gilded silver trophy is similar in size to football’s FIFA Cup. The Webb Ellis Cup was inspired from an existing model – a 1906 trophy based on a 1740 design. The satyr on one handle maybe represents rugby’s traditionally rough culture. The nymph on the other one looks pleased to be forever unattainable. On the face of the trophy, the words “International Rugby Football Board” and below that arch “The Webb Ellis Cup” are engraved.

History

The trophy design was chosen at the royal jewellers in London in 1986 by the English chairman of the organising committee, John Kendall-Carpenter, and the then secretary of the IRFB. It was chosen for use in February 1987, Ronnie Dawson of Ireland, Keith Rowlands of Wales, Bob Stuart and Dick Littlejohn of New Zealand and the Australians Nick Shehadie and Ross Turnbull approved of the choice of the trophy.

New Zealand becomes the first nation to win the Webb Ellis Cup when they won the 1987 Rugby World Cup. The Webb Ellis Cup has been held by four nations; New Zealand, Australia, South Africa and England.

The current holders of the Cup are South Africa after beating former Champions England 15-6 in the 2007 Final.


At the moment Australia and South Africa have both won it twice.

Article From: Imperial Trophy Sydney - Fine Sport Trophy for Rugby

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The Tips for purchase of Baby Bath products

February 5th, 2009

Delicate skin of new-born baby needs care, especially in severe air pollution, ultraviolet scorching environment. Skin care is important to the baby washing and bathing, different baby shower supplies come with different formulations, but all their ingredients are very mild, very natural, well positioned to protect newborns tender skin.

At present, the main choices are Bath & Shower Concentrate, shower gel and soap. They are designed specifically for infants and can protect their skin better. When purchase shower supplies for baby, parents may purchase with individual preferences. However, we should first look at the market range of products, and find out which product is best for the needs of children of different ages. Different baby needs different bathing supplies, For example; newborn baby doesn’t act much, and so just a little cleaning required. When baby become bigger with increasing of activities, together with sweat, air pollution and other considerations, it is necessary to choose a strong shower bath supplies.

Tips of purchasing bathing supplies

1: Manufacturers reputation: In general, choose bath supplies with good and reliable brand. Ask relatives or friends’ recommendation and compared their opinions and experience to identify suitable one.

2: Packaging integrity: To buy bath product, it is necessary to carefully check if the product is packed properly. The broken package can deteriorate product and harm the baby’s skin.

3: The formula should be specifically for infants: Because the baby’s skin is different with adults, do not use adults’ shower supplies for baby to carry out cleaning work in order to avoid stimulating the baby’s skin. Similarly, when purchase for baby shower supplies, parents should identify “specifically for the baby” mark on the product, because they are made specifically for babies.

4: Clearly marked ingredients: bath supplies‘ingredients and content must be marked in detail. For protecting baby delicate skin, do not buy product with unclear ingredient detail.

Article from Pinkietoes Baby care Blog - Sydney Baby care

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Web design, How to

January 14th, 2009

With recovery of e-business industry recent years, many new websites have been build and many people have started their new career as web designers. Web design and development again become the hot business this year. So for a professional web designer, what skills are necessary for them to develop an outstanding website?

Following are 5 tips from Verecom Australia, the Professional Sydney web design studio:

1. Fully understanding and mastering of HTML and Script
Although there are many easy-to-use web design software like DreamWeaver, FrontPage etc… These tools are easy to learn and they provide many pre-designed template for web designer to choose, and HTML Code and Script can be generated easily from these tools. However, if web designers rely these tools too much, and cannot understand basic HTML coding, they will have troubles to manage the detail of website and the website they develop will not be flexible and Search Engine Friendly. Hence to become a professional web designer, the first job is to mastering the web design code and Script.

2. Graphic design and editing.
Good website needs excellent Graphic design to catch browsers’ attention. So web designers need professional skills of graphic design and editing. But remember don’t put too many graphics on website, which will slow down the download time and speed of whole website. An experienced web designer will know how to balance the website’s text and picture.

3. Style of website
The core of web design is its Style; it is common for web designers to spend 60% of their project time to make the website stylish. There are many websites which focus too much on sale or information but lack of style. And there are many people in Australia know how to build a website but only very few of them can design a stylish one. Web designers needs to spend more effort on it.

4. Understanding of web server and hosting
If web designers often use server-side scrip like ASP, PHP, and need the database, it is necessary for designer to have good understanding of web hosting and server. Many website errors are due to the incompatibility of coding and web server. Web designers need knowledge of web server to solve these problems.

5. Always learning and self-improve
Web industry keeps change all the time and new technology comes out every day. Professional web designers need to continuously learn the new skills and know the current trend to stay competitive; otherwise it is very easy to be replaced by someone else with better ideas.

Article from Verecom Australia

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