IB Spot Blog

Write good sitemap page is essential factor in assisting web crawlers to navigate a website. A Sitemap is a representation of the architecture of a website. There are two types of site maps. The first is used to assist visitors to navigate the website, and the second is done in XML which are used by Goggle to gather information about the site.

Sitemap is especially important if your website:
Is new and have many links
Has dynamic web page
Has a lot of archived pages that are not linked well

There are two big advantages for building a sitemap:

Help to user to Navigation

The sitemap acts as a map of your website, if users are looking for something in particular that may not be obviously available on the home page, or on the page which they entered your site on. Also for the large website, a good sitemap is important because it can help users understand the structure of website and make users easier to find the information they need.

Example of sitemap: Verecom Website Sitemap

Search Engine Optimisation

A website needs Sitemap file written by XML for search engine like Google to explore your website and it helps to have all the pages on your site indexed (listed) by the search engines. It’s important for SEO, What happens when you build a good sitemap is that you are in fact making a single page on your website which is linked to every other page on your site.

Example of XML Sitemap: Verecom XML Sitemap

Article by IBSPOT - SEO Sydney

IBspot - SEO and Copywriting Service Search Engine Optimisation, SEO

Vic Gundotra, Google Vice President of engineering department, said in last month that “the internet has won” which expresses the future trend is to standardise website applications and its developments. Hence Google launched a website for web developers to learn how to increase the speed performance of website.

Google’s senior engineers, Urs Hoelzle and Bill Coughran noted in their blog. “In the past few years, through continuous experiment, we have found that some practices which can speed up the web page, we now organize all these teaching contents, tools and tips on our website code.google.com to share with web designers.”

The website’s teaching includes CSS optimisation, gzip compression, HTTP cache and some tricks to make web page download speed faster.

Hoelzle and Coughran pointed out that many website protocols are developed before popularise of rich internet application (RIA). And HTML 5 as an example, these protocols is used to speed up the web browser to access the websites.

“Some of its functions, such as AppCache, allow web developers to write JavaScript programs with a large number of web applications, and still running as fast as the desktop applications”

Article from Verecom - Web Design Sydney

IBspot - SEO and Copywriting Service Search Engine Optimisation, SEO, Web Design

Many security experts point out that the most serious security threat is from malicious Web site, especially the one which was attacked and coded by malicious programs. And for the Blog owner, especially standalone blog build by Wordpress, should consider the security issue more seriously.

Following we introduce some good Wordpress plug-in for security and Anti-spam.

Anti spam plug-in

Akismet: prominent in the Wordpress community, our website also uses this plug-in to help block many spam messages, the result is good.

WP-SpamFree Anti-Spam: This plug-in not only can block spam but also trackback and pingback sent from spam blog site.

WP-hashcash: This plug-in intend to eradicate the spam on blog, and its principle is very simple. It puts a not easy identified JavaScript code on web page to ensure that a user open a browser page, not by program which generates a large number of automatic message.

WP ReCaptcha: This is developed by Camegie Mellon University. An authentication mechanism programmed to ensure that the robot (automatic program) can not recognise certification picture, hence to ensure that the message for real.

Math Comment Spam Protection: This is a advanced authentication mechanism, and users needs to answer the math question from a picture to ensure a real person to post message.

Security plug-in

WP Security Scan: This plug-in checks whether there are any security vulnerabilities and also recommended any up-to-date security practices to blog owner. Users will be able to produce high-strength password, scan important files and database, and hide WP version number, etc. to protect the administrator console.

WordPress Exploit Scanner: This plug-in will find all the files on the website, articles, message if there is any suspicion in the content, and also check whether the installed plug-in have any abnormal situation.

AskApache Password Protect: to provide users to choose the basic HTTP authentication algorithm to create a password, or to choose more powerful algorithms HTTP Digest authentication.

TTC WordPress Security Tool: The main function of this plug-in is to stop cross-site scripting attacks (Cross-site script, XSS).

Secure WordPress: Improve the Wordpress’s original security, such as to remove the login page error information, add new new index.html on plug-in folder, remove the pages which display management information of Wordpress.

WordPress Firewall: The WordPress plug-in use an algorithm to check the website browsing requests from internet, and can significantly block the majority of network attacks.

Article from Verecom - Web Design Sydney

IBspot - SEO and Copywriting Service blog, Search Engine Optimisation, SEO, wordpress

When we study about SEO copywriting there are 3 attitudes we shall always keep– confidence, preciseness and persistence

Confidence: Before we start to do one thing we need to have the confident attitude that I will finish the things that I start. Think about if we don’t have this attitude from the beginning, very rare chance that we will achieve success at the end. So while we leaning we need to always strengthen our confidence. How to keep confidence? Personally I start in this way, we need to keep practicing and trying while leaning. Start from easy and short first. Once you have completed one task, you will feel good and wanting to learn and try more and that feeling will bring up your confidence. Step by step, once you have learned one skill keep going and try, you would have more interest to learn the next one.

Preciseness: It is the second key point that will directly impact your leaning; while we write and do research we need to notice the little points that are easily to be ignored. Do not be lazy and think the small mistake or parts will not affect much. However most of the story of failure is caused by the small little things that we think do not need to care.

The last but the most important is persistence: Without persistence your skill can only stay at the level you think is fine. But never ever able to reach the top level and high class of copywriting. Leaning about copywriting is very time consuming and need to put in a lot of efforts. Many people can not wait and have no patience to wait; they give up on the half way of leaning. In this case they will never have chance to taste the happiness and sweetness of success of the one who last till the end.

All in all, it’s all your choice and you have the right to decide in which level of SEO copywriting skill you would like yourself to achieve.

Article by SEO Copywriting Sydney IBSPOT

IBspot - SEO and Copywriting Service Copywriting, SEO

What are contents? contents is the information full of meaning. While the developing of human history, the content of content itself is getting richer.

All these human voices, images, languages, text while up-loading to the internet they become the contents of the web. Text, images, photos, voices, languages, music, video and etc formed the website contents. And through design we link all these contents together, and form a big picture to express the website. If without design our website will be very messy. And the core of the website is to pass these web contents as information to the visitors.

The contents of the website need to be user friendly, no matter how reasonable the structure of your site is, how creative and nice your design looks, how convenience the interactive action will be. If the website contains no information that the visitors need they can’t stay on the site. That’s why we know content is King.

The last but not the least, contents planning is the first essential to the website. It is necessary to have a professional website content copywriter to strengthen your website contents and that will bring you amazing result.

Article by Copywriting Sydney IBSPOT

IBspot - SEO and Copywriting Service Copywriting, web contents

The relevance of the keywords to the text contents of the website is one of the basic elements that affect the website ranking on search engines.

The way of understanding between robot and people are very different. For example: when human saw “candy” we will know it can be eaten and taste sweet. However search engines they can’t understand through feeling and imagination.

However search engines able to catch the relevance between words.

The term “Latent Semantic Indexing” in two years ago used to be very hot. However as time past, the term gets more blur in my mind, take a general introduction for it.

“Latent Semantic Indexing” is how we find the relevance between the words among so huge database. When two or several words appear within one article, these words consider as relevant.

For example: “Laptop” and “Computer” these two words we always use them together. These two words will be appearing in a lot of websites at the same time, search engines will be take them as relevant words. In this way search engines able to recognize and link them together such as “SEO”, “Search Engine Optimization”, “SEM” and etc

“Apple” and “Orange” these two words, they also appear in the same article, however the frequency is much lower than “Laptop” and “Computer”.

We are not sure exactly how Google and other search engines work, however The “Latent Semantic Indexing” technology can be our reference while we considering of the Search Engine Optimization.

Article from IBSPOT Pty Ltd

IBspot - SEO and Copywriting Service Copywriting, Search Engine Optimisation

During the time of writing the text contents, usually should be taken into account the effectiveness of search engine optimization, there are some general principles.

1) The text contents for the entire website focused on large numbers but different of keywords to help search engines to define the website.

2) Each paragraph of contents need to take the main keywords as target, however does require the support of other relevant terms.

3) The article must also be consistent with the reading habit of the reader and fit the logic of grammar, in another word it should not be as a paragraph generated by mixing keywords together for search engine optimisation purpose.

The last but not the least:

1) Copywriting with SEO keyword is important however it is not the most important; the most important thing is how rich the content itself.

2) Take a try and meditate about it, text contents with SEO copywriting and the text contents by mixing up key words taste very different.

IBspot - SEO and Copywriting Service Copywriting, Search Engine Optimisation

IBSPOT Australia Launched its Blog site with the link, www.ibspot.com.au/blog/, to support our Clients. We will constantly upload latest information and news of our clients to the Blog, and provide free space for our clients to upload images and movies.

IBspot - SEO and Copywriting Service blog, ibspot